Everyone’s finally realizing the awesomeness of Tumblr!
Actually, Tumblr’s popularity hit megabloggers’ radar screen well over a year ago or more. It was right around the time when image sharing on the network became a favorite action-item boosting user interaction into the high percentages. Tumblrs were favoriting and reblogging faster than WordPressers could click “Publish.”
However, networks rise and fall so quickly, comments about Tumblr read then the way comments on Google+ often do now. The “I don’t want another network” gripe was popular then too. Just a few months ago, I could have told the corporate heads this is why Tumblr is going to be huge: the beautifully simple interface, the inevitable growth of a microblogging platform, and all the stats necessary to justify the time and capital investment. The directors and officers of corporations would still have crowed “Facebook” in response.
But over the last few weeks or so, Tumblr’s gaining some popular acknowledgements. I’m hearing more buzz about building “social ecosystems” and I’m having less difficulty explaining to clients the necessity of a rounded web presence.
So, when I recently saw a Mashable ad promoting their Tumblr page, I was complacent, but I shouldn’t have been. I thought, “Tumblr’s finally interesting the corporate offices and their marketers. They’ve seen the growth, they’ve had their summits, and now they’re willing to invest.” After seeing the infographic below, I should have thought, “this could be a post! I should screenshot this.” Thank goodness people like Brian Solis are picking up the slack for the rest of us.
Brian Solis points out on his own Tumblr, Mashable published a pretty infographic detailing the social network’s rising popularity. If you know just a little about the Tumblr community, you can yawn over the announcement “GIF” is the most popular tag; however, the infographic does present some interesting material. Like, did you know 2% of Tumblr users account for 43% of total visits? Well, you have to do some quick analysis of the facts to conclude that, but there it is in a fantastic graphic posted below for your own analysis.